What is the packaging? Is about the science, art and technology of inclusion or products protection for distribution, storage, sale, and use. As a creative and advertising designers, we must bear in mind that the packaging aims primarily to attract the attention of customers and also can be the main window of communication to the consumer. A product presentation is crucial. Can be the difference between success and failure. For much publicity is made or high quality of the product, the consumer decides what to buy when is in front of the product, and then all they see is the label, box or container that presents it.
A good packaging is perhaps the element that makes the product brand image more memorable through time. Aspects such as functionality, its possible re-use, attractive design and send a clear and direct message, are the key for the container to become a valuable addition to the final product.
THE FIRST IMPRESSION IS WHAT COUNTS
The most innovative brands have maintained a prominent presence in any medium where you can perceive their image. The packaging is a direct and essential transmission vehicle for the corporate image of a business.
It is time to establish direct communication with the consumer, to send a message to help him decide on the crucial moment.
The packaging also refers to the process of design, evaluation and production of packages. The packaging contains, protects, preserves, transports, informs and sells.